The UK Tourism Industry: Benefits And Challenges

The UK touristry application Benefits And ChallengesThis composition provides a product and commercialise emergence strategy for the UK touristry fabrication. It focuses on the get aheads and challenges of the UK touristry patience. The background history of UK and the overview of the context argon revealed in this training. It as well outlines the vision, mission and its strategicalal objectives. The deal highlights a summary of the key findings of strategic securities industrying audited account of the UK tourism sector. The findings of the bailiwick be used to modernise a strategy for increasing the economical benefits of tourism to UK. The strategy for overcoming the challenges in mark to sum up the number of individuals chat UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources gather uped to get a line viability. More so, signifi give the bouncet barriers to implementing those recommendations are place throughout the report to solicit the concerns of stakeholders of the industry.Summary of Key Issues and findingsThe summary of key issues and findings that Britain call for to address in order to better upon her globular agonisticalness includesThe importance of topical anesthetic mart place and disdain marketsGrowing CompetitionNew Trends in DemandsCompetition from emergent destinationsTaxation of allowance and foodEntry Visa and Increase in PriceClimate flip-flop sort on Britains image and increase distri unlession through the tradeBritains major(ip)(ip) source of market and Britains centerfield marketHowever, only if five points would be discussed in the body of the report and the rest allow for be sent to vermiform process 1.Definitions, methodology and textileDefinitionsThis section seeks to justify strategic positioning and tourism.What is strategic positioning? fit to Mich ael E. ostiary, (1996) strategy is the ability to make an informed decision on how, when and where to hindquarters a node group, alleviate resources and federation objectives (limits) makes the expiration between supervisers who thinks from a strategic perspective in light of what might emerge in future.Lovelock (1991), describes positioning as the process of embeding and importanttaining a distinctive start in the market for an organisation and/or its individual product offerings.Putting them unneurotic, strategic Positioning is the positioning of an organization (unit) in the future, eyepatch taking into take the changing surroundings, plus the systematic heartyization of that positioning (sourcehttp//www.zenska-mreza.hr/prirucnik).What is touristry? harmonise to, Guyer Feuler (1905), touristry is a collection of activities, services and industries which deliver a blend experience comprising transportation, accommodation, eating and drinking establishments, ret ail shops, entertainment c adequate to(p)es and contrary hospitality services provided for individuals or groups buy the farming a demeanor from home. touristry back end be categorized into Domestic, Outbound and Inbound.Domestic tourism involves nation taking holidays, diddle breaks and day trips within UK.The outbound tourism has to do with the peoples movement from UK to early(a) provinces, territories or countries to explore.The inbound tourism involves individual trigger offing from some a nonher(prenominal)wise places much(prenominal) as Ghana, Togo, USA etc. to UKMethodologyThis report seeks to focus prudence on the benefits and challenges of tourism industry in UK. The methods used in terminate this report includeLiterature review (Journals, Books, Articles and the internet)Data analysis at UK, both(prenominal) national and sub-national levelStakeholder engagementConceptual frame pop offThe study adopted marketing frame wee to explain the functions that re fers the business with customer needs and wants in order to get the indebtedness product to the right place at the right duration.Overview of the marketing process(Adapted from tutor2u, Riley (2012)Mission, Vision and strategical ObjectivesThe MissionTo increase tourisms contribution to the growth and development of UK economy.The VisionUK is globally recognised as one of the arenas principal regional destinations for conference, business, sporting and other recreational activities. The res publica is noted for her high quality facilities, cultural and entertainment. In view of this, the report seeks to modify the UK share of tourism worldwide and betrothal and quality of life.Increase UK share in global visitor market. strategical ObjectivesMaximize tourism visitation, spend and length of stayAttract coronation in tourism link productsIncrease industry referenceicipation in marketing activities through industry engagementImprove tourism related community assets/products .improve the engagement of visitor with productsImprove market feeler and connectivityDeveloping and marketing competitive tourer destination in UKBuild on Britains image and increase distribution through the tradeImprove the diverge of product on offer and make it easier to get to Britain infrastructureThis chapter provides the background history of UK and the overview of the industry.Background History Current state of UKThe unify Kingdom is a country that consists of England, Scotland, Wales, and no(prenominal)thern Ireland. It is a wonderful country with diverse horticulture and tradition. It is highly belief that, the nature of the people in the country, its landscapes, culture, character, history and traditions its makements, impact, successes, and standing and its future, its vision, its potential makes the country Great. The aforementioned characteristics of the country has reckoned its witness people, and people from across the world to see Britain, to know Britain and to understand Britain (Source reason Prime Minister, Tony Blair).The country is a Member of plethora organisations which include the European Union, North Atlantic Treaty Organisation (NATO), Commonwealth of Nations, domain of a function shell out Organisation (WTO), and Organisation of Economic Corporation and evolution. UK has the permanent seat on the unify Nations Security Council. Through tourism contributions, United Kingdom is the world sixth largest economy and Worlds first industrialized country with a tribe of over 62.4 million (Ref. UN, 2011).The Overview of Tourism Industry in UKTourism industry in UK has immensely contributed to the economic development in the country. The industry occupies a unique position as the UKs 5th largest industry, 3rd largest export earner behind chemicals and financial services and worth 115 billion a year. Be nerves, it employs over 2.6 million people and gages over 200,000 Small Medium Enterprises (SMEs) (source VisitBritain.c om, 2012). afield visitors spend well-nigh 18 billion a year in this country and they contribute more than 3billion in tax and duty to the exchequer (VisitBritain Consultation Document, 2012). search has revealed that, tourism in UK is exceedingly growing smart than any other economic sectors. It is outpacing mining, agriculture, and fishing as a leading industry for the country. One could see the place of tourism in UK is extremely high.Although, the industry has been encourageful to the countrys economy, in that respect has been stagnation of growth recently, due to a couple of(prenominal) key issues and challenges. This has made the industry to decline to the seventh position in the international tourism destination. This exit is found on the visitors attend to and disbursement (Ref. UNWTO, 2011). It basals that, France, USA, China, Spain, Germany and Italy are all ahead of UK in the tourism power structure (Ref. UNWTO, 2011). The question here is. what might be p roblems or challenges resulting to poor attendance of phaetons in UK. It is argue that whiles UK tourism work outs well, international tourism is fiercely competitive business and their competitors are upping their game (VisitBritain.com).The industry is approach problem on how to pull in a competitive, world-class tourism industry in Britain which can match both the quality and the best of British business as well as the scale of tourism in Britain in position.Situational digest The UK Tourism Industry and its CompetitivenessThe Value of Tourism to the UK EconomyThe contribution of UK tourism industry to the national economy demonstrates the magnitude and hardity of the industry. correspond to VisitBritains CEO, Sandie Dawe (2012), tourism has tremendously contributed to the development of UK economy. To her, the industry can grow by more than 60% which would be hearted to about 188bn by 2020. Besides, the number of jobs at one sequence and indirectly linked to tourism c ould rise by 264,000 to 2.89 million by 2020, (source VisitBritain).Value of Tourism(Adapted from VisitBritain.com)Deducing from this, one could see that, tourism is a major contributor to the balance of payments. On the contrary, it is one of the few activities which would en adapted UK to achieve competitive advantages through the redistribution of labour within Europe (Economist, 19935-6). It is as well a vital motivator of the UK economy reducing the deficit of the balance of payments, boosting employment, generating income, and alter to regional development (Zacharatos, 1989274 Truett Truett, 1987178). In fact, tourism per se is one major generator of wealth in UK economy. The contribution of the tourism industry in the UK economy has been very encouraging. As of 2010, the contribution of tourism has a add up revenue of 110 Billion and 2011-120 Billion per annum (UK Tourism Statistics, 2012).Visitors (m) worn-out(a) (Bn)Leisure 11.5 6.6Business 6.8 4 .0Students 0.5 1.4form er(a) 2.4 1.2In 2011 (Ref foreign passenger Survey, 2011)* 1% increase in the cost, meaning, tourism earning drop down by 1.3% (Sensitive Tourist, 2001)3.2. UKs Position in the International MarketHowever, the industrys position in the international market chart has been falling for the past 3 years now. This is because the emulation in the global market place has become very tough as a result rising destinations and other outstanding destinations such(prenominal)(prenominal) as France, Italy, Malaysia, Turkey, U.S.A etc. Although the industry was open to beat the cut-out point set for year 2012, yet the countrys position in the global market is salve declining.In 2011, as illustrated in Tab.1 below, UK came in the 7th position in the world classification of tourist destinations. The growth in global travel over the last two decades means that UK is competing against more destinations, for a bigger number of potential visitors (VisistBritain.com). strategical Key Issues Find ings Facing The IndustryThe sideline key themes are outlined from the strategic audit based on enquiry and findings in appendix 2 and 3.The importance of topical anesthetic market and business marketsThe local and business markets are seen as the UKs core markets. interrogation conveyed by VisitBritain has revealed that challenge facing UK international tourism does not only come from economic trends and competitive activity, but source market as well as poses unique complications. The local market consists of Western Europe and its surrounding nations such as France and Italy. France, Spain, Germany and USA establish 1/3 of all bills spent by visitors in the UK economy (Visitbritain). However, since 2006, UK has lost these market shares and visits. This indicates that, Britain needs to defend volume, value and market share of these areas.New Trends in DemandsThe International tourism is touching to a level where consumers are demanding in invigorated and varying activities which would engage them always. Consumers are demanding for new areas such as eco-tourism, health-tourism, sports-tourism, and activity-tourism and pedagogy tourism. This means tourists are no more interested in the culture or geographical location of the country. Therefore, in order to attract the attention of tourists, the industry should turn their attention on activity tourism, reading tourismGrowing Competition and Competition from rising destinationsCompetition from existing and emergent destinations is another challenge. The emerging destinations analogous China, Malaysia, and Dubai are the countries that are growing at a fast rate in the tourism industry. Competitors are moving at fast rate, investing in marketing campaigns and addressing policy issues. For example, US government recently has extended tourism strategy and national travel to deal with the indorse process, border assures and issues of image. However, the major challenge here is how to create a competi tive, world-class tourism industry in Britain which would match both the quality and the best of British business and innovative policies to create value and enhance of competitiveness.Emerging MarketsThe competition in the global market place has become very tough as a result of emerging destinations and other outstanding destinations such as France, Italy, Malaysia, Turkey, U.S.A etc. The strategic audit has outlined China, Turkey, Malaysia, Dubai and Egypt as the key orient areas for tourism growth. Although the industry was able to beat the cut-out point set for year 2012, yet the countrys position in the global market is still declining. This has resulted because the global marketplace is getting tougher and countries like France, US, China, Germany and Dubai nurse recognized the potentials of tourism. This has awakened them to deliver growth and jobs in a tough economic climate.Taxation of accommodation and foodResearch has revealed that UK hotels and restaurants overtaxed i n detriment to revenues for the wider economy. Thus, virtually UK hotels and restaurants charges full VAT rate on tourist accommodation, meal and attraction. There are several shops and restaurants in UK that charges tax on every(prenominal)thing tourists buy. A notable example is McDonald- any food bought from McDonald has been tag with tax. This has corrupt most of the tourist to visit UK.Entry VisaThe difficulty in accessing entry visa to UK is another factor inhabiting Britains competitiveness as a destination for international tourism. It is an established fact that, for one to get tourist visa to UK is very difficult. Apart from difficult visa process, it is as well pricey as compared to other tourist destinations. For instance, to get a tourist visa to UK, one has to pay an Amount of 78 whiles Schengen visa is 53. So comparatively, people would prefer going to Germany, France and other destinations in lieu of UK. This has resulted poor writ of execution since visitors f rom china, India and other African countries are now visiting Germany and France.Climate ChangeThe bear condition in UK is seen as a drawback and hindrance to tourism in United Kingdom. As the weather in UK is unpredictable, tourist most often complain of been disturbed by rain and unfavourable weather conditions. This has negatively affected the industry since most people are discouraged and lost interest in embarking on tourism to UK.Developing strategic Options from the above AnalysisThe findings above outline a number of challenges facing the tourism industry in UK. This section allow develop a strategy that would be used to increase economic benefits for the countrys tourism industry. It would in addition outline a strategic approach to destination marketing (refer to appendix 2) in order to increase the number of individual visitors. It will develop a brand for UK tourism to get a sustainable front end in the global tourism market place.Pursuing local and business markets The industry should increase domestic visitation and focus on the local which is UKs core market. The UK industry should not ignore its local market and business markets whiles the emerging destinations such as China, India re perplex long term fortune for growth. The industry should use advertisement, motivation and rewards to encourage the indigenes of this country to embark on domestic tourism. This will smell good for those outsiders to develop interest in visiting UK.Strategic development of bunch togethersClusters occur as a result of both vertical relationships with suppliers and customers as well as horizontal relationships based upon shared technologies and common customers (Barker, 2007). Thus, in order to increase economic benefit of international tourism in UK, the industry should admit at forming a cluster that will bring group of industries on board. The presence of the cluster will accelerate and magnifies the process of factor creation in the industry. formerly t he cluster is formed, it allows companies from the interconnected industries to invest in infrastructures, technologies, information and human resources to improve economic benefits of the tourism industry.Japan, for example provides a compelling impact of clusters on a countrys competitive advantage. In Japan, Keiretsu has formed a cluster of companies around the major banks with shareholding connections (Barker, 2007). This has encouraged cooperation and interaction. In simple put, the scale of the cluster will encourage greater investment, specialization, exchange information and ideas about market needs. Porter on cluster has cited several examples and it will be interesting to abide by that clusters are active and strong in Japan, Italy, Sweden, and Germany. However, it is very weak in UKStrategic destination allianceResearch has disclosed that, France, Spain, Germany and USA generate 1/3 of all money spent by visitors in the UK (VisitBritain). However, since 2006, UK has lost these market shares and visits. This means that, UK needs to defend volume, value and market share of these areas. In order to gain market share, the industry should establish a strategic partnership with the emerging competitors. The industry can link up with such destinations to form a league of nations with must visit and must see places. The tourism industry can develop stronger relationships with other private companies in the name of tourism partnership program. This will sponsor to develop and promote cultural tourism and opportunities.Corporate social business strategyScholars like Friedman (1962), and Grossman (2005) maintain that, the traditional view of a company is that, the company has a province to make as much profit as it can for its shareholders. Alternatively, the stakeholder approach suggested by Edward Freeman in 1984 directs organisations to fake the interest of and acknowledge a duty of care to a range of stakeholders. Based on the traditional view of the industry or a limited stakeholder view of the industry, UK tourism board should focus on use corporate social responsibility to increase positive stakeholder benefits whiles eradicating the negative set up of its action. It has been reported that non-governmental organisations have been donating millions to help in mixed environmental projects. These projects are centered on environmental protection, climate change, and the promotion of renewable energies.Also, VisitBritain should allege structures that will engage and communicate with UK tourism industry and stakeholders. This will help to provide a coordinated approach to drive forward the death penalty of the Strategic Framework for UK Tourism. The structure will give the industry the possibility to share innovative and intelligence delivery as well as addressing key issues and challenges affecting the tourism industry. Notwithstanding that, it will acts as a key mechanism for VisitBritain to communicate with the industry a nd connect legally with the emerging destinatioons.Strategic RecommendationsTo overcome the challenges and maximize the benefits of the industry, the industry in collaboration with UK political relation shouldTax eliminationThere should be tax free tourists and discipline that there is no imposition of tax on any food and accommodation. The government should solicit for funds from private enterprises to support the tourism industry. This will help to eradicate if not reduce tax rate to its minimum. diminution of tourist visa fee to compete with Schengen visaThus the amount of money taken from tourists as they apply for tourist visa should be reduced to compete with the other competitive countries. Also the UK government should publish a national travel and tourism strategy which will aim at reducing the tourist visa fee and process, border control and issues of image. This will maximize tourism visitation, spend and length of stay.Expansion of local and international sales group sUse the corporate governance strategy to donjon the industry accountable.This will help to avoid any sorts of bribery and putrescence in the tourism industry. Have a tourism industry which provides inexpensive quality, which is open to all and which makes the best use of Britains resources.SummaryTo sum up everything, Marshal (2012) opine that the challenges facing the tourism industry are complex and numerous. However, the two key among all the challenges are Tax on accommodation and food and how to create a competitive, world-class tourism industry in Britain.Frankly speaking, addressing these challenges will expect a high level of coordination and cooperation to circulate resources more effectively. Fiscal pressures and competing priorities among all tourism partners and tourism stakeholders will require new and innovative partnership arrangements to respond to growing competition and global opportunities (Marshal, 2012).ConclusionThis report has provided a product and mark et development strategy for the UK tourism industry. The background history of UK and the overview of the scope are revealed in this study. It also outlined the vision, mission and strategic objectives of the study. Situational analysis of the industry based on the local market, value of tourism and UKs position in the international market has been scholarly presented. The report revealed a summary of the key findings of strategic marketing audit of the UK tourism sector. The findings of the report are used to develop a strategy for increasing the economic benefits of tourism to UK.The strategy for overcoming the challenges in order to increase the number of individuals visiting UK for tourism is disclosed in this report. The report concludes by making strategic recommendations for areas of growth in tourism activities in UK, development of products and resources demand to ensure viability. More so, significant barriers to implementing those recommendations are identified throughou t the report to address the concerns of stakeholders of the industry.To amass everything, it is the objective of the Ministry of Tourism and the authorities of UK to create the environment where the industry would do not only teach people to smile but give them a reason to smile. The government activity should note the above recommendations a point and legislate new tourism policy ( Hon. Harold Lovel, 2012).Annotated BibliographyVision, mission, aims and objectivesIn order for an organization to have expire strategic directions, it must first formulate clear vision, mission, aims and objectives. The following books were helpful in discussing the purpose of the vision, mission, aims and objectivesDale, C. (2012), Strategic counseling for TourismSenior Lecturer in TourismUniversity of WolverhamptonEvans, N. C. D. and Stonehouse, G (2003)Strategic Management for Travel and Tourism. OxfordButterworth-Heinemann, 15-20Understanding Strategic Position and Tourism outline and Tourism ha ve myriad of definitions from a different perspective. It is therefore important to open this report with a truncated explanation on strategic positioning and tourism. This will help to facilitate better understanding of strategy formulation and implementation. The following books, journals and articles were helpful in capturing the main conceptualization of strategy and tourism.Capon, C. (2008), Understanding Strategic Management, prentice abidance Hemel Hempstead.Lovelock, C. H. (1984). Services Marketing.Englewood Cliffs, NJ Prentice-Hall.Lovelock, C. H. (1991). Services Marketing. 2nd ed., Prentice- HallJohnson, G. et al. (2008), Exploring Corporate system,Prentice Hall Hemel Hempstead.Porter, M.E., (1980),Competitive Strategy Techniques for analysing industries and competitorsNew York The Free PressTribe, J, (2010), Strategy for Tourism, Goodfellow Publishers, OxfordOverview of Tourism Industry in UKIn order to get full and comprehensive review of tourism in UK, there was t he need to research into several books, journals and articles which helpful to this report. As a matter of fact, the following books and journals were able to give accurate information that the researcher was look for.Butler, R.W. (2011) Contemporary Tourism Reviews Tourism Life CycleStrathclyde Business School, Universiity of StrathclydeGoodfellow Publishers Ltd., Woodeaton, Oxford, OX3 9TJ weathervanesite- wwww.goodfellowpublishers.comShaw, S. (2012) International Hospitality Management Program http//www.sprottshaw.com/programs/tourism-hospitality/international-hospitality- focus/Accessed on December 12, 2012The Economic greatness of Tourism UK Tourism satellite .., http//www.ons.gov.uk/ons/rel/tourism/tourism-satellite-account/2009the-economic-importance-of-tourism/rep-2009tsa.html (accessed December 12, 2012).Tribe, J. (2005), The Economics of Recreation, Leisure and Tourism, Butterworth Heinemann, Oxford.UNWTO, EUROSTAT, OECD (2008), Tourism Satellite Account Recommended Me thodological Framework (TSARMF), Madrid, Luxembourg, Paris.UNWTO, EUROSTAT, OECD (2008), International Recommendations for Tourism Statistics 2008(IRTS 2008), New York, Madrid. United Nations, Statistical Office of the European Communities, Organisation for Economic Co-operation and Development and World Tourism Organization (2008).VisitBritain Consultation Document (2012)Delivering A Golden bequest A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020.Website- www.visitbritain.orgKey Issues and ChallengesThis part of the report is very sensitive to the study therefore there was the need to get books which would give accurate information about the benefits and challenges confronting the tourism industry in UK. The research made reference from the following books and websitesBIS Economic write up (2012) Industrial Strategy UK Analysis incision for Business Innovative Skills, No. 18http//www.bis.gov.ukBusiness Management and Strategies,http//teeanthony.blogspot.com/ (acce ssed December 12, 2012).Marshall, C. (2012), Challenges facing the Tourism Industry in Antiqua Barbuda Ministry of Tourism and Civil Aviation.Office of National Statistics (2012) The Economic Importance of Tourism UK Tourism Satellite Account 2009VisitBritain Consultation Document (2012)Delivering A Golden Legacy A Grow Strategy for Inbound Tourism to Britain from 2012 to 2020.Website- www.visitbritain.orgTOMORROWS TOURISM Home Ask, common questions asked of (n.d.). Retrieved from http//www.eastriding.gov.uk/corp-tourism/docs/TomorrowsTourism.pdfStrategic OptionsThis section of the report focuses on the Marketing strategy and action plan. There was the need to get frameworks and models to support the work. Therefore made reference from the following books below, because these books give accurate explanations to the various strategic options and marketing modelsBuhalis, D., 1999a, Limits of tourism development in peripheral destinations problems and challenges, Tourism Management , Vol.20(2), pp.183-185.Cooper, C. et al., (1998), Tourism Principles and Practices, 2nd ed, Addison Wesley Longman, England.Digital Startup and Campaign Marketing transmit in Hyderabad .., http//browsemasters.com/ (accessed December 12, 2012).French Luxury Vacations, http//frenchluxuryvacations.com/ (accessed December 12, 2012).William, J. (2002) H. Igor Ansoff, 83 education drew worldwide acclaim- San Diego Union-Tribune. Retrieved (8/12/2012http//www.mindtools.com/subscribe.htm.Beatty, C. et al., (June, 2010) The Seaside Tourism Industry in England and Wales Employment, Economic Output, Location and Trend. Centre for Regional Economic and Social ResearchSheffield Hallam UniversityPositioning the Destination Product Bournemouth University ..http//eprints.bournemouth.ac.uk/15749/1/Positioning_the_Destination_Product_-_C an_Regional_Tourist_Boards_Learn_from_Private_Sector_Practice_(for_upload to_BURO).pdf (accessed December 12, 2012).Porter M.E. (1996), What is Strategy? Reflecti ons, http//jensgulich.wordpress.com/2010/10/22/ / (accessed December 12, 2012).Pima Community College As with other impacts Directories, http//ecc.pima.edu/tourism/Negative%20Impact%20of%20Tourism.htm (accessed December 12, 2012)Tugberks Blog TugberkUgurlu.Com,http//www.tugberkugurlu.com/?page=24 (accessed December 12, 2012What is the difference between the United Kingdom, Great ..?http//geography.about.com/library/faq/blqzuk.htm (accessed December 12, 2012).Appendicesappendix 1 (KEY ISSUES FINDINGS)Increase in PriceA research conducted by San Francisco call down University indicated that, the prices for local goods and services have increased by 8% as a result of tourism development. What it means is that, tourism development has tremendously increased in both building costs and land values. This is because the privileged are now using the lands to build and engage in real estate for tourism purpose. This has resulted in difficulty for the indigenous people to fill the basic needs to purchase lands for their own use.Economic Dependence fit to Marshall (2012), over-reliance on tourism, especially mass tourism carries significant risks to tourism dependent economies. He argues that economic recession and the impacts of natural calamities such as tropical storms and hurricanes as well as changing tourism patterns can have a devastating effect on the local tourism sector.Reduction of UK Government fund for tourism industryIn addition, the decrease of UK Government funding on tourism industry is a factor. Thus, the gift given by the UK government as a supporting aid to the tourism industry has dropped by 48.0m to 35.9m, which is 25% decrease in 2011. This has visibleness Of A Web inventer in the flesh(predicate)ised Development profile Of A Web creator ad hominem DevelopmentThe job of a Web designer is thrilling as well as adventurous because every day there is new line to do. However, every web designer works individually on individual projects, but there is police squad of designers who work together and bound to collaborate with each other. The aggroup is quiet of multiple designers experienced in particular area of designing. However, works with aggroup up is considered as tiring and self-pressing but our team is with the potential to work together while enjoying and satisfying the organizational needs. The thing that makes the work enjoyable operative with the team is that team leader and other team portions are with the clear objectives and agreed goals. Every team member is surely defined his responsibility for which he is responsible to not only team leader but also team members. This is possible due to friendly and open environment which provides the member with the confrontation. However, at some place the role of our leader is overbearing and dominant but the sound procedure of undertaking of work and other duties remain in cooperation. Even though conflicts rise yet they are solved with support and trust provided to team members by team leader.Personal Role and ResponsibilitiesMy role in team environment is as team member and team coordinator. Being team coordinator I have to perform double responsibility first is related to web designing and second is as team coordinator. As a team coordinator, I am responsible for motivating team, managing team and report the team slaying to team leader. Thus, I am also committed to participate in the team meetings, preheating team results reports on regularly basis and maintain confidentiality which is call for for team members for showing trust. Information dissemination is also one of the important responsibilities of mine. along with all above mentioned task giving and taking suggestion for good is a significant job.Personal Reporting RelationshipReporting is mean of communication for the progress and procedure of task designate to team members. squad maintains reporting strategy as important part of daily working routine. The reporting r elationship of the team member is inward which results in cooperative motivation and group norms. Every member of team, responsible for task assigned to them, report for their working function on the task in create verbally to team leader and team leader further report to other higher oversight. Being team member I am also obliged to report to the team leader and other collaborative member of the team about the work progress. Since, I also be in possession of responsibility of team coordinator so I must report to management for the performance of the team members. Thus, the reporting relationship I endure is both inward and outward.Operational golf links with Other Individuals and DepartmentsOur Web designing team performs under the leading Designing section which also operates the Website Development Department and teams of website development. Thus, the major link our web designing team has with website development and with Web Developers who work on the further work of Webs ite to finalize it after Web Designing. Other departments with which the team has linked with is Quality Control department. The Quality Control department maintains the quality of Website designed by the designing teams and assures that designs are to match the requirements of the clients.Links with Other Businesses and External AgenciesThe team is managed by the outsourced adult male Resource Department which is an external agency. Entire company is managed through the HRD and for training and other management issue related to Human Resource, team leader has to contact with the outsourced Human Resource agents. Moreover, team is to travel to the off-site of the external agency for attention training sessions arranged by the company for the employees. As far as link of the team with other business is concerned, IT experts are the main concerns for that. The main clients of the company are IT related businesses that need to have their website designed for online businesses white- tie meetings are held between team members and IT businesses people so that they can explain to understand the requirements of their businesses and other specific requirements to be fulfilled.Task 22. Personal Development JournalA Brief Version of Personal ProfileI am a confident Website Designer with 1 and half(prenominal) years experience in the lord website designating. I have expertness in XHTML / HTML cryptology and JavaScript while at intermediate level of AJAX. Moreover, I can also work with server side scripting quarrel such as PHP, JSP, ASP or ASP.NET. Other than this, I possess expertise in PHP framework and database skills such as MySQL.At present job, I am responsible for designing Website using XHTML / HTML cryptanalytics and JavaScript and PHP framework.I have proven my ability in XHTML / HTML coding and JavaScript and database skills as I can also work on the MySQL. Moreover, I have also proven my ability in server side scripting language like PHP and ASP.NET.My Excellent skills are in HTML coding, CSS, Design Sense, Java Script and Ajax, Flash, SEO and Project Management.I am looking for a position in a professional and multinational company where there is number of opportunity to have professional growth. I am looking for position in Web Designing and seeking an opportunity in media web designing with literal opportunity to work on challenging and unique concepts.I am seeking to continue my rush as Web Designer with vast experience working on the different server scripts and also wish to continue my collaring in the same(p) field.My objective is to develop a career not just a source of income but also make working experience pleasurable for life time by delivering professional and outstanding work. get on on the sphere ProgrammeConsidering the above professional goals and objectives, there is need to identify the skills needful and to use them correctly. When I first started my career as Web Designer I had not realized that to be suc cessful in professional life along with making a career do not only require the professional skills in the field but also need other skills such as working in team or group environment, using effective communication with colleagues and managements and work and time management as the most important key skill required to make path for career. Throughout, the professional period I had I mute the significance of these skills however it was difficult to perform all of them without any guidance.I planned to improve my little expertise in those particular areas and started with enhancing the effective communication skills. However, enhancing the skills require the personal assessment and evaluation, I came up with the target to manage conflicts in working environment by communicating with the team members and team leader.Moreover, time management has been the significant component to achieve the career goals as my career depends on the project management. I learned that time management th rough planning my tasks with the given time, with prioritizing and arranging my dos and donts. The prioritization of task helped to understand the way tasks are prioritized using tags like Important, Urgent or Neither Urgent nor Important.Team Leader / Manager / Operational oeuvre PerformanceAfter assessing and evaluating the requirements and undertaking the performance my performance improved at workplace in every role. As a team coordinator I learned to manage the time for performing extra responsibility as before I was unable to manage my two working responsibilities. like a shot I plan my tasks and duties before I initiate any work and prioritize them accordingly. Initially I found it difficult due to unfitness to realize the importance of right tasks and estimating the time required to finish particular tasks. After some time, I identified the mistakes I was making in prioritizing and then did the practice for not to repeat them.General Workplace DevelopmentGeneral workplace development had been the achievement of the project management by managing my time appropriately. By planning my time and tasks together I was able to perform well even in short period of time. Initially, I found it difficult practice to carry out the planning while maintaining the quality and quantity both as I found it challenging to find a way to cope up with the appropriate time and project management. With the constant practice of 3 weeks, I learned to manage the difficulty with the time management but still I have found that more practice is required to meet the career objectives.Progress on Achieving GoalsAs described above the professional objectives and goals, I needed to know the work management and it is not possible unless I learn time management. I analyzed my progress on the time management along with assessing my professional skills. At first, it was not easy to analyze my character but then I started with personal and professional weaknesses and strengths. The under standing with personal as well as professional strengths and weaknesses assisted me to comprehend the way I could plan my task with the given time for finishing the work.