Five Advertisements Essay Example | Topics and Well Written Essays - 500 words

Five Advertisements - Essay Example Some of the mass media channels used for advertising include newspaper, television stations, radio advertisement, newspaper, outdoor advertising, or new media such direct mail, text massages, or website. Not all advertisements are aimed at promoting sales; others are geared at keeping customers informed of availability of certain products in the market. Some of the advertisement that gives no reasons for purchasing the products includes advertising to profession or business, institution advertising, pioneering advertising, Obtrusive advertising, competitive advertising, and remainder advertising. This form of advertising targets professionals and resellers. The media type that is mandated to carry out this form uses professional magazines or directly mails the customers. The ads herein do not aim at influencing customers directly and the products presented for advertisement are not to be bought by final users. For instance, a company-advising mortgage for the developers has nothing to do with customers or the end users. In other words, the advisement does not target the final customers. The corporate ads form part of these ads. They often target stockholders, financial institutes, employees, government, and political leaders (Phillips & Rasberry 127). The main aim of institutional or corporate ads may be to boost or establish corporate image and identity, counter any negative attitude towards the company, to promote industry’s interest in relation to some potential social or public interests. The current Aditya Birla group campaign ads would fit into this category. This type of advertisement tries to create a selective demand; that is the demand of a specific manufacture’s product as opposed to product category. The major companies that are involved or seek this form of advertisement are innovating companies who are ever forced to show the customer the evolution the company’s product. For