Ethical Issues Of The American Marketing Association Essay

Every day in the world, humans face ethical problems and must come to decisions. We use our beliefs of what we think is right and wrong to come to an ethical decision in our day to day life. In the world of marketing and business people are faced with even challenging, complex ethical issues. To help make reasonable ethical decisions business and organizations often make a code of ethics that relates to the business or field as a guide on how you should conduct and make business decisions. Relating to my field of study, the American Marketing Association has made one of these codes of ethics outlining key points and characteristics to go by to be successful and to act ethically in marketing. They cover honesty, responsibility, fairness, respect, transparency and citizenship and how these characteristic and beliefs are key in being successful and acting ethically. I will talk about the key point and why they are important to practice in business and marketing and the results and effec t of not acting ethically. The first thing the AMA code of ethics covers is honesty. In marketing, it is very important to tell the truth. This builds integrity and trust throughout the company, with customers, society and shareholders. If you were not honest, this can result in losing trust with employees. Losing trust with our employees can affect their work ethic, their willingness to do their obligations/ duties to the company and effect their quality of the work. We must also practiceShow MoreRelatedThe Driving Force Behind A Company s Financial Success Essay1251 Words   |  6 Pagescompany’s ability to market itself. Marketing goes beyond selling of a product. It involves â€Å"building strong brands and a loyal customer base intangible asset that contributes to the value of a firm† (Kotler Keller, 2012). 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